What is Hot Foil Lettering?

Foil Lettering is just like traditional foil stamping, but it's done one letter a time. With traditional foil stamping, the die is typically quite large - perhaps several inches wide. Flesher Foil Lettering machines on the other hand use a print-wheel with as many as several hundred smaller dies - one for each letter or glyph to be stamped. A typical print-wheel is very similar to a daisy wheel, or a ball head used on an old IBM Selectric typewriter, except much larger. And on a Flesher print-wheel, each individual die can be replaced, making each each print-wheel highly configurable.